Production, sales, management, business survival "Troika". Imagine an enterprise under sound management, production of a large number of high-quality products, except Unfortunately, they can not sell in the market, how long can such enterprises? Shows, marketing in the enterprise development in how important it is. For a successful business, every marketing program within the enterprise managers carefully planned out. The vast majority of enterprises bigger and stronger, they do have a common marketing programs, is satisfied that the exhibition focus.
Why attend the show
The exhibition is the show better platform to promote new products. As an important part of the marketing, the exhibition is a link can not be ignored. It is also to establish the image of seeking agents cooperation, build brands, enhance corporate reputation, to create the best platform for horizontal linkages among the same industry.
Meanwhile, the exhibition is also a very direct and effective public relations campaign, the publicity of its publicity is better than the traditional media (radio, newspapers, television, magazines, etc.) is much better. At the show directly to consumers and competitors, by instant communication, extensive collection of market information and dynamic, rapidly statistics of the relevant market, provides an important basis for enterprise development strategies.
Participate in the show
The exhibition will not only help enterprises to broaden the market, promotional products, promote sales, but also business low-cost contact cooperation customers, competition analysis, the best platform to make rational planning. According to the survey, the average cost of the exhibition contact customer only other way to reach 40% of the cost of customers.
Not long ago, the author in the Wenzhou market survey interviewed several stone enterprises in Wenzhou boss in exchange, when it comes to how to use the low-cost, most effective way to reach customers, they say: "exhibition, to attend the show because the show is not only world counterparts convergence spaces, as well as suppliers of raw materials, finished buyers, engineering docking supplier, agency brand dealers, many stone enthusiasts gathered. Previously, we do not believe that the show, that it is a loss leader, is short-sighted. past, I develop customer send someone to look for. sent out alone for six months, back to the customer, may be because there is no comparison with other manufacturers products, our products can not fully accepted by customers, some customers hesitate lost, leaving only a few. toss this is not a small sum overhead contact customers at the show is not the same, they are with the demand to the show, if they recognize you, it is absolutely your faithful cooperation of customers and these are high-quality customer signing rate is extremely high (50%). Fujian head to this year's exhibition, for example, to carry out less than couple of days, we have picked up a lot of orders, in addition to Beijing, Shanghai, Liaoning, Shanxi, Jiangsu, Ningxia, dealer, offered to agents of our products, the contract has been signed. "
Participate in the exhibition is an excellent opportunity for enterprises to conduct a market survey. If the business launch a new product, you can carry out an investigation to visitors at the show, to understand their requirements on price, features, quality and service, to listen to their views and suggestions in order to improve this product and improved.
The exhibition is a good helper for the development of enterprises, enterprises to enhance their self a good platform, in order to better development of the enterprise, must show positive interaction, mutual benefit and common progress.
